TW Steel produces 100.000 US Dollar watch

TW Steel watches reached a new milestone of retailing in over 100 countries worldwide. To mark this achievement, and the growth of the international lifestyle brand founded in Amsterdam by Jordy and Ton Cobelens in 2005, only an exceptional timepiece would do and therefore the idea for the one-off Swiss Made CEO Tech World Centennial was born. A 100.000 US Dollar watch.

TW Steel diamond watch TW Steel's 100.000 US Dollar diamond watch

The timepiece was presented for the first time this month at the esteemed Couture International jewelry trade show in Las Vegas. Due to the overall excitement of retailer and press attendees the CEO Tech World Centennial won the prestigious “People’s Choice” Award at the annual Couture Time Awards.

As a truly stand-alone piece in TW Steel’s oversized collection, the CEO Tech World Centennial (48mm) is a bold testament to the success of ‘The Watch in Steel’ and the eye for detail belonging to Ton Cobelens, its Chief Design Officer.

The exquisite hand-built World Centennial edition houses the Swiss Made ETA Valjoux 7750, 25-jewel chrono Automatic movement (28.800.Hz) with incabloc shock protection. This sits elegantly in a steel case featuring rhodium-plating and set completely with real diamonds. The timepiece’s undoubted sparkle and luxurious appeal comprises of 484 diamonds, VVS-grade and full cut, totaling 7.08 carat.

With a sapphire crystal on the front and back, this unique TW Steel also features a sunray grey dial and a dark grey real alligator leather strap.

“I think it’s a truly outstanding piece and the perfect celebration of TW Steel’s worldwide growth,” commented Jordy Cobelens, CEO. “We’ve never created a timepiece of this calibre before but reaching 100 countries was a monumental occasion. We’ve grown so quickly and established ourselves in a fiercely competitive industry, we’re very proud of TW Steel’s success and wanted to produce a unique watch to celebrate and showcase the very best of our brand. Winning the “People’s Choice” award at the Couture show is a colossal honor, I am so grateful for our community to embrace TW Steel during this celebration.”