TW Steel watches unveiled the design of its all new six-model Sahara Force India Formula One Team collection 27 June as the Silverstone-based outfit hosted an exclusive launch event for media within the Formula One Paddock ahead of the British F1 Grand Prix.
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Having first announced its status as ‘Official Timing Partner’ to Sahara Force India back in February, TW Steel showcased the next phase of its relationship with the team with the introduction of the Sahara Force India Pilot Editions – set to retail in late July.
These dynamic new timepieces elegantly reflect the successful TW Steel Pilot model DNA, with bold, stylish, clean looks, while incorporating subtle yet powerful design accents to marry them to the Sahara Force India brand – including featuring the team’s patriotic logo, both on the dial and engraved on the case backs.
The three new looks unveiled, available in both 45mm and 48mm executions, differ primarily from the regular Pilot collection thanks to the use of the Chronograph Big Calibre Miyota 6S20 movement – accurate to 1/20th of a second. Offering an event sportier appearance to the watch face, the theme of Sahara Force India is further incorporated courtesy of a stylish carbon fibre dial, complete with the flag logo of the team placed neatly below the famed two-dots logo of TW Steel.
“The Sahara Force India Pilot timepieces are a very welcome addition to the TW Steel collection,” stated TW Steel CEO and co-owner, Jordy Cobelens. “We’ve built on our existing Pilot executions and injected all that Sahara Force India wishes to represent into these new models.”