TW Steel watches has announced a new global sponsorship deal with Yamaha Factory Racing MotoGP team. The multi-year relationship will see the Dutch lifestyle brand ‘Big in Oversized Watches’ become an ‘Official Sponsor’ of Yamaha Factory Racing – the Italian-based squad competing this season with the enviable rider pairing of reigning MotoGP World Champion, Spain’s Jorge Lorenzo (#99), and Italian legend and multiple MotoGP World Champion, Valentino Rossi (#46).
With TW Steel enjoying branding platforms through its relationship with the team at each race weekend, ‘The Watch in Steel’ will further cement its partnership later in the season courtesy of the introduction of an all new TW Steel Yamaha Factory Racing watch collection.
These dynamic timepieces will reflect TW Steel’s stylish design features while infusing the very brand DNA of Yamaha Factory Racing into each model, ensuring a wide appeal to fans of the team, its riders and consumers appreciative of bold, oversized watches.
“Our association with Yamaha Factory Racing simply showcases once again TW Steel’s ambition as a global brand,” commented TW Steel CEO and co-owner, Jordy Cobelens. “The platform the team offers us is immense, not only in terms of Yamaha’s worldwide reach but also thanks to the following enjoyed by the team competing in MotoGP. Our TW Steel Yamaha Factory Racing collection will represent the very best from both brands and we look forward to launching these timepieces together shortly.”
“It gives us great pleasure to be able to welcome TW Steel to the world of Yamaha Factory Racing and to the world of MotoGP,” enthused Lin Jarvis, Managing Director of Yamaha Factory Racing. “TW Steel is a young company and they share the same passion as our team in the way they go about producing their watches.
”We have worked together to develop a range of exclusive TW Steel – Yamaha Factory Racing watches that have been designed upon our YZR-M1 racing machines”, Lin Jarvis, Managing Director of Yamaha Factory Racing, says. “Our team will wear these watches at race tracks around the world and once they’re available we look forward to seeing them retailing at TW Steel dealers and in the Yamaha network around the world”.