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Everyone wants these watches

Geplaatst op 25-03-2026 door Marc

There are watches you like, and then there are watches that almost everyone would love to wear at some point. These are the models you see everywhere – on wish lists, in collections and in international rankings. Not just because they’re expensive or famous, but because they have something that immediately appeals: design, status, recognisability and often a compelling story too. Here are 10 watches that are so popular worldwide that almost every enthusiast would love to wear them.

1. Rolex Datejust

Rolex Datejust

The Rolex Datejust is perhaps the ultimate all-round watch. The model combines sporty robustness with classic elegance and goes just as easily with a suit as with casual wear. That is precisely why, for many people, the Datejust tops the list of watches you can wear anytime. (Source: Rolex.com)


2. Rolex Submariner

Rolex Submariner

The Rolex Submariner is the quintessential example of a diving watch that has far outgrown its original function. This model epitomises adventure, reliability and timeless design. It is a watch that is instantly recognisable and, as a result, has remained one of the most coveted choices in the world for years.


3. Rolex Daytona

Rolex Daytona

For many enthusiasts, the Rolex Daytona is the ultimate chronograph. The combination of motorsport history, striking appearance and immense popularity makes this a model that almost everyone dreams of owning. The Daytona has an air of exclusivity without losing its sporty character.


4. Omega Speedmaster Moonwatch

Omega Speedmaster Moonwatch

The Omega Speedmaster Moonwatch is an icon with a story that almost everyone knows. It is the watch that is inextricably linked to space travel and, precisely because of this, holds a special appeal. Anyone looking for a classic chronograph with a genuine history almost inevitably ends up with the Speedmaster. (Source: Omega.com)


5. Omega Seamaster Diver 300M

Rolex Submariner

The Omega Seamaster Diver 300M is sporty, modern and instantly recognisable. This model appeals to both diving enthusiasts and everyday wearers and strikes the perfect balance between technology and style. It is the sort of watch that exudes luxury without being aloof.


6. Cartier Santos

Cartier De Santos

The Cartier Santos is one of the most stylish choices on this list. The square design, visible screws and rich history make the model instantly recognisable. Precisely because the Santos looks chic yet has character, it is a watch that a surprising number of people would love to wear. (Source: Cartier.com)


7. Cartier Tank

Cartier Tank

The Cartier Tank is pure, elegant and timeless. This is a watch that has stood the test of time for generations without ever becoming outdated. For lovers of style, design and watches with cultural status, the Tank remains one of the most coveted models in existence.


8. Tudor Black Bay 58

Tudor Black Bay 58

The Tudor Black Bay 58 has built up a huge fanbase in a short space of time. That makes sense, as this model offers a vintage look, robust technology and a very wearable size. It is one of those watches that appeals to both new buyers and seasoned collectors. (Source: Tudor.com)


9. Patek Philippe Nautilus

Patek Philippe Nautilus

The Patek Philippe Nautilus has become one of the greatest status symbols in the watch world. Sporty and luxurious at the same time, with a design that immediately catches the eye without being flashy. For many people, this is simply the watch they hope to own one day. (Source: Patek Philippe)


10. Breitling Navitimer

Breitling Navitimer

The Breitling Navitimer has been one of the most famous pilot’s watches ever made for decades. The dial is busy, technical and yet irresistible to lovers of genuine watch instruments. It is a model with character, and that is precisely why the Navitimer remains so popular. (Source: Breitling)

What is striking is that this list consists not only of expensive watches, but above all of models with a strong identity. These are watches that recur time and again in international market reports, wish lists and official brand narratives. That is precisely why these are the watches that almost everyone would like to wear at some point.

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