Why small watches are back in vogue
In the watch world, one thing has consistently attracted attention over the past decade: ever-larger case diameters. Watches in the 40mm+, 42mm+ class dominated shop windows and Instagram shots. But the tide is turning. More and more, we are seeing that small is becoming the new big style – and that is no coincidence.
The trend at a glance
According to various specialist watch blogs and fashion publications, the case size of around 34-36 mm is the new norm, with sizes around 30 mm for ladies' or unisex versions also becoming popular. One article states that "small watches have proven to be more than a 2024 fad; they're here to stay."
Why this shift?
Wearability and comfort: A smaller case often fits better, especially for people with slimmer wrists or who don't want the watch to be dominant.
Aesthetics and style: Fashion is increasingly turning to subtle details and timeless elegance rather than large and striking designs. Smaller watches integrate better with both casual and formal outfits.
Revival of heritage designs: Many classic dress watches from the 1930s to the 1960s had relatively small case sizes. Reintroducing these proportions immediately brings a sense of tradition and class.
The classic dress watch and smaller case sizes are making a strong comeback. For anyone who strives for style, timelessness and versatility, now is the time to invest in small and stylish watches. A new standard has been set - smaller, more subtle, more refined. Exactly as style should be.
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